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Knowledge

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2020 Social Media Trends

3. User-generated content (UGC) UGC is crucial to increase brand authenticity and trust and it’s completely free! Share photos of products that your audience has bought or stories of users that have used your services. Take time to ...

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3 big myths about online video – to smash in 2019

From talking with some of our clients, there seems to be a common resistance or reluctance to get involved in online video marketing. After delving a little deeper, we’re starting to understand why this is. Not long ago, perhaps ...

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  • content strategy , digital strategy , social media , video

5 big trends for video in 2019

It has finally happened, video is now the most important thing in social media. It’s been coming for a while but now with the ever increasing ease, decreasing costs and changes in user expectations, if you’re not using ...

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  • content strategy , digital strategy , social media , video

5 big stats that say why video is more important than ever in 2019

In 2018 we spent some time observing and reporting on the growth of video marketing in social media. Now, at the start of a new year, it’s time for a pulse check. The 5 big stats below show with no uncertainty that the use of and ...

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  • content strategy , digital strategy , social media , video

Six fundamental principles that make a successful social media campaign

Pilar Barrio Training

Lessons from Pilar Barrio, founder of the Brilliant Minds Collective and Barrio Digital. Part of the Business Growth Hacking series, this article is a reflection on digital marketing with special focus on social media and content, and ...

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  • content strategy , digital strategy , social media , video

You’re great and people deserve to know

stand up

Lessons from Pilar Barrio. Part of the Business Growth Hacking series, this article is a reflection on digital marketing with special focus on social media and content, and how startups and smaller brands can get ahead of the ...

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  • entrepreneurship , growth hacking , social video

Facebook Live and making meaningful connections with social video

You might be aware that in early January, Mark Zuckerberg announced an algorithm update for the Facebook News Feed. The change will give even more priority to “meaningful social interactions”, like those stimulated by Facebook Live. ...

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  • social video

Essential expert tips to get you started with social video

hand holding a video camera

Many of our partners and clients, of all sizes and across industries, are planning to include video in their 2018 content strategies. In fact, some of the smaller and more nimble businesses are already doing it with great success. So, ...

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  • social video , video marketing

Why you need to focus your efforts on video marketing

Tips on social video from the experts at Barrio Digital- How to create appealing social video

67% of users are already watching it from brands like yours. According to The Next Web, social video is emerging as one of the best marketing tools in the world. Mobile has made it accessible to virtually anyone in the world to enjoy. ...

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  • how to , social video
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