3. User-generated content (UGC) UGC is crucial to increase brand authenticity and trust and it’s completely free! Share photos of products that your audience has bought or stories of users that have used your services. Take time to ...
From talking with some of our clients, there seems to be a common resistance or reluctance to get involved in online video marketing. After delving a little deeper, we’re starting to understand why this is. Not long ago, perhaps ...
It has finally happened, video is now the most important thing in social media. It’s been coming for a while but now with the ever increasing ease, decreasing costs and changes in user expectations, if you’re not using ...
In 2018 we spent some time observing and reporting on the growth of video marketing in social media. Now, at the start of a new year, it’s time for a pulse check. The 5 big stats below show with no uncertainty that the use of and ...
Lessons from Pilar Barrio, founder of the Brilliant Minds Collective and Barrio Digital. Part of the Business Growth Hacking series, this article is a reflection on digital marketing with special focus on social media and content, and ...
Lessons from Pilar Barrio. Part of the Business Growth Hacking series, this article is a reflection on digital marketing with special focus on social media and content, and how startups and smaller brands can get ahead of the ...
You might be aware that in early January, Mark Zuckerberg announced an algorithm update for the Facebook News Feed. The change will give even more priority to “meaningful social interactions”, like those stimulated by Facebook Live. ...
Many of our partners and clients, of all sizes and across industries, are planning to include video in their 2018 content strategies. In fact, some of the smaller and more nimble businesses are already doing it with great success. So, ...
67% of users are already watching it from brands like yours. According to The Next Web, social video is emerging as one of the best marketing tools in the world. Mobile has made it accessible to virtually anyone in the world to enjoy. ...
