In today’s marketplace, it’s no longer pun-laden slogans or relentless price messaging that potential customers engage with. What really resonates is an emotional connection, and telling your story is the most compelling way to make that connection.

This is great news, because it means that the small business owners among us that have genuine stories to tell and have real love for what we do, are the most likely to rise to the top.

One of the best ways to communicate your story is through video on social media. The accessibility and affordability of today’s technology combined with the instant and targeted distribution of social media, mean that now is the time for you to tell your story.

In this power hour, Pilar Barrio will give you the essential tools and principles you need to start sharing the love for what you do using video on social platforms like Facebook or Instagram.


26th February 2018

9am – 10am

This event has been SOLD OUT

The Office Group, White Collar Factory, 1 Old Street Yard, London EC1Y 8AF

For TOG members and Barrio Digital subscribers only

Facilitated by Pilar Barrio


pilar barrio

In her key areas of expertise; video, social media and content marketing, Pilar has advised hundreds of brands looking to cut through the noise of the digital space. They include Sony Pictures, Playstation, Coca Cola, Chevrolet, BBC and Microsoft. She is a Lead Facilitator for the Google Digital Academy, where she trains their top clients in mobile strategy, programmatic advertising and user-centric marketing. Her compelling style is straightforward, energising, stimulating of discussion and regularly inspires listeners into action.

In 2014, Pilar’s mission to help brands unlock the potential of their people led her to found her own business, Barrio Digital, a collective of her most talented peers. She has trained and advised many other organisations around the world, such as Star India, RTE, Eckes Granini, British Airways and Skoda.

She has a degree in Advertising and Public Relations and a membership with the Chartered Institute of Marketing.



Get started by reading the expert tips from our digital collective

You’re great and people deserve to know

Lessons from Pilar Barrio. Part of the Business Growth Hacking series, this article is a reflection on digital marketing with special focus on social media and content, and how startups and smaller brands can get ahead of the competition.  You want to grow your business, but do not have endless piles of cash. Or, perhaps,Continue reading

Facebook Live and making meaningful connections with social video

You might be aware that in early January, Mark Zuckerberg announced an algorithm update for the Facebook News Feed. The change will give even more priority to “meaningful social interactions”, like those stimulated by Facebook Live. This is happening, partly at least, as a response to criticism that the platform has become too easily used forContinue reading

Essential expert tips to get you started with social video

Many of our partners and clients, of all sizes and across industries, are planning to include video in their 2018 content strategies. In fact, some of the smaller and more nimble businesses are already doing it with great success. So, we decided to pass the benefit of their experience onto you so you can getContinue reading