SHARE YOUR LOVE FOR WHAT YOU DO, USING SOCIAL VIDEO
In today’s marketplace, it’s no longer pun-laden slogans or relentless price messaging that potential customers engage with. What really resonates is an emotional connection, and telling your story is the most compelling way to make that connection.
This is great news, because it means that the small business owners among us that have genuine stories to tell and have real love for what we do, are the most likely to rise to the top.
One of the best ways to communicate your story is through video on social media. The accessibility and affordability of today’s technology combined with the instant and targeted distribution of social media, mean that now is the time for you to tell your story.
In this power hour, Pilar Barrio will give you the essential tools and principles you need to start sharing the love for what you do using video on social platforms like Facebook or Instagram.
LEADING THIS EVENT
In her key areas of expertise; video, social media and content marketing, Pilar has advised hundreds of brands looking to cut through the noise of the digital space. They include Sony Pictures, Playstation, Coca Cola, Chevrolet, BBC and Microsoft. She is a Lead Facilitator for the Google Digital Academy, where she trains their top clients in mobile strategy, programmatic advertising and user-centric marketing. Her compelling style is straightforward, energising, stimulating of discussion and regularly inspires listeners into action.
In 2014, Pilar’s mission to help brands unlock the potential of their people led her to found her own business, Barrio Digital, a collective of her most talented peers. She has trained and advised many other organisations around the world, such as Star India, RTE, Eckes Granini, British Airways and Skoda.
She has a degree in Advertising and Public Relations and a membership with the Chartered Institute of Marketing.