DIGITAL STRATEGY WORKSHOP
This two-day workshop will give you the essential skills to develop a digital strategy for your business.
With a very hands-on approach, we focus on providing you with frameworks and concepts that will form the keystone of your digital marketing planning knowledge. You will learn about the key principles that underpin digital today, such as data-driven marketing and customer-centric strategies, how the different channels fit together and how to create a plan that works for your business and your industry.
We offer both open and tailored workshops, in which you will be working in small groups to put into practice the digital marketing techniques presented by your trainer.
Spots are limited intentionally so you can receive dedicated attention from the digital expert running the sessions, learning both from your peers in the room, from discussion and from practical activities.
You will leave the room with an action plan to take back to your business and start implementing.
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% of people buying in store, use a mobile device to find relevant information
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% of global population on mobile social
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% of mobile searches happen with voice
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% of social videos are watched with the sound off
Is this workshop for you?
This course if for you if you are a marketing professional with experience in traditional or offline marketing, or perhaps you have only focused on one particular channel and want to broaden your knowledge of digital.
This course can also be appropriate for business leaders coming from medium or startup companies, who want to digitise or transform their businesses. We recommend they bring their marketing or communications expert with them.
By the end of this course you will be able to:
- Understand the current digital marketing landscape and the role that each channel plays in the customer journey
- Know which digital tools they can use to gain insights about their target audience
- Build a digital marketing plan that ties back to their business objectives
- Use social data to develop their content marketing strategy
- Optimise their content to engage and retain customers
- Identify and liaise with social influencers
- Amplify their message through earned and paid media
- Analyse the performance of their digital marketing activities
- Segment their audiences to provide targeted digital experiences
- Identify key performance indicators to measure business return for their digital investment
Our commitment to you is to build your digital knowledge and confidence as a marketing professional, by giving you frameworks around:
- Developing a data-driven strategy
- How to choose the right digital channels
- Mobile strategy
- Introduction to SEO principles and best practice
- How to use email marketing and CRM
- Digital Analytics and Measurement
- How to develop a content marketing plan
- Social Media Strategy workshop
- Paid Media channels
- Building a digital marketing roadmap for your business
This course if for you if you are a marketing professional with experience in traditional or offline marketing, or perhaps you have only focused on one particular channel and want to broaden your knowledge of digital.
This course can also be appropriate for business leaders coming from medium or startup companies, who want to digitise or transform their businesses. We recommend they bring their marketing or communications expert with them.
Duration: Two days
Location: Anywhere
Discounts available for groups.
Register your interest to receive a full agenda and price.
YOUR TRAINER
In her key areas of expertise; video, social media and content marketing, Pilar has advised hundreds of brands looking to cut through the noise of the digital space. They include Sony Pictures, Playstation, Coca Cola, Chevrolet, BBC and Microsoft. She is a Lead Facilitator for the Google Digital Academy, where she trains their top clients in mobile strategy, programmatic advertising and user-centric marketing. Her compelling style is straightforward, energising, stimulating of discussion and regularly inspires listeners into action.
In 2014, Pilar’s mission to help brands unlock the potential of their people led her to found her own business, Barrio Digital, a collective of her most talented peers. She has trained and advised many other organisations around the world, such as Star India, RTE, Eckes Granini, British Airways and Skoda.
She has a degree in Advertising and Public Relations and a membership with the Chartered Institute of Marketing.